What Sets Us Apart?

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Global Sound

We present the world with an international sound that consists of Ethiopian authentic sound fused with the international music style.

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Opportunity

We take young people that have talent but lack the resources to make it in the music industry & turn them into global artists.

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All-In-One Service

We handle everything for our artists from artist management, production & distribution, to marketing & promotion.

Our Process

A&R
A&R

Recruitment of talent and management of their artistic and commercial development.

Production & Publishing
Production & Publishing

State-of-the-art production of music (audio & video) and distribution.

Marketing & Promotion
Marketing & Promotion

We market the artists’ works (singles, albums, videos, merch..) on streaming services, digital, concerts, billboards, radio, and television.

Founders

Addis Alemayehou

Addis Alemayehou is a marketing guru. He's the CEO of the well-renowned 251 Communications & Marketing firm. He is also a serial entrepreneur which makes him an indispensable businessman in the Ethiopian business realm with experiences in sectors consisting of marketing, fintech, manufacturing, and much more.

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Blen Mekonnen

Blen Mekonnen has several years of experience in digital marketing having worked with different companies in different sectors. She is also a singer-songwriter and has worked closely with professionals in the Ethiopian creative industry.

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